Efficient Wholesale Inventory Management in Practice: How Masala Took Control of 5,000 Products

How do you keep track of thousands of products, three warehouses, and over 100 wholesale customers with just two people on the team?

Henrik and Anjali from Masala know the answer better than most. Their business sells textile products from India – through a physical store north of Copenhagen, an online shop, and to wholesale customers across Denmark.

And even though it all started as a passion project, Masala has grown into a full-fledged operation with more than 5,000 products in its catalog. But as Henrik puts it:

“We deal with one-of-a-kind items – it’s an absolute nightmare to keep track of.”

So how did they bring structure to their stock and streamline their wholesale inventory management?

An Unexpected System Shift – and a Spot-On Inventory Solution

For years, Masala had used e-conomic’s inventory module to manage their many products and storage locations. It worked well, and Henrik and Anjali had grown comfortable in the system. So it came as a blow when they were informed that the module would be discontinued:

“I was ready to jump out the fourth-floor window when you told us the e-conomic inventory module was shutting down and we had to move to Rackbeat.”

As a small wholesale company with complex needs in inventory management, purchasing management and order management, the idea of switching systems felt inconvenient – and a bit daunting.

But skepticism quickly turned into satisfaction:

“I tested it first, and it’s been very smooth. Rackbeat is quite similar to e-conomic in terms of interface and the core functions. It worked from day one, so we’re very happy.”

The move to Rackbeat wasn’t just easy – it became an opportunity to optimize internal workflows. With a modern, user-friendly WMS, Masala gained better control over both operations and growth.

An Inventory System That Moves with the Business

Today, Rackbeat is at the heart of Masala’s operations. Whether it’s product development, the physical store, the webshop, or wholesale inventory, Henrik and Anjali have unified their workflows in a single system that supports their entire business.
That’s why they use Rackbeat to:

• Track inventory across three warehouses

• Register and follow up on supplier purchases from India

• Invoice and manage over 100 wholesale customers

• Sync sales between webshop and physical store

• Gain full visibility from purchasing to delivery

“We use Rackbeat for everything: inventory, purchasing, invoicing – the whole lot! It’s the backbone of our business.”

Managing wholesale inventory with only two people requires a system that’s both efficient and easy to use. And that’s exactly what Masala found in Rackbeat.

The Bottom Line? You Don’t Have to Start from Scratch

Masala’s story shows that you don’t need a big team or a massive budget to run efficient wholesale inventory management.

You just need the right system – one that fits your reality, your products, and your processes.

Rackbeat helped Masala switch systems without switching strategies. And that’s the key takeaway:
You can gain better control, make fewer mistakes, and simplify your daily operations – without tearing everything down.

Thinking About Getting Your Inventory in Order?

Then let’s talk – and see if Rackbeat could become the backbone of your wholesale business too. Whether you run a small boutique, a growing webshop, or handle complex B2B deliveries, we can help you gain clarity, structure, and peace of mind.

We’d be happy to show you how wholesale inventory management can work in practice – no strings attached.