{"id":23383,"date":"2024-02-11T12:51:01","date_gmt":"2024-02-11T11:51:01","guid":{"rendered":"https:\/\/rackbeat.com\/?post_type=glossaries&#038;p=23383"},"modified":"2024-04-24T12:54:43","modified_gmt":"2024-04-24T11:54:43","slug":"crm-customer-relationship-management","status":"publish","type":"glossaries","link":"https:\/\/rackbeat.com\/no\/glossaries\/crm-customer-relationship-management\/","title":{"rendered":"CRM (Customer Relationship Management)"},"content":{"rendered":"<h2><strong>CRM og lagerstyring<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">CRM-systemer bidrar til \u00e5 samle kundedata fra ulike kanaler, eller kontaktpunkter, mellom kunden og bedriften, som for eksempel bedriftens nettside, telefon, e-post, live chat, markedsf\u00f8ringsmateriell og sosiale medier. Disse systemene kan ogs\u00e5 gi ansatte detaljert informasjon om kunders personlige opplysninger, kj\u00f8pshistorikk, kj\u00f8pspreferanser og bekymringer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hos <\/span><a href=\"https:\/\/rackbeat.com\/no\/\"><span style=\"font-weight: 400;\"><span style=\"color: #609ed3;\">Rackbeat<\/span> <\/span><\/a><span style=\"font-weight: 400;\">forst\u00e5r vi viktigheten av effektiv kundeinteraksjon og -forvaltning, som er hj\u00f8rnesteinen i enhver vellykket bedrift. <\/span><span style=\"font-weight: 400;\">V\u00e5rt <\/span><a href=\"https:\/\/rackbeat.com\/no\/\"><span style=\"font-weight: 400;\"><span style=\"color: #609ed3;\">lagerstyringssystem<\/span> <\/span><\/a><span style=\"font-weight: 400;\">kan faktisk integreres med forskjellige CRM-systemer fra<\/span><span style=\"color: #609ed3;\"><a style=\"color: #609ed3;\" href=\"https:\/\/rackbeat.com\/no\/integrasjoner\/\"><span style=\"font-weight: 400;\"> tredjeparts integrasjonsbyggere<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/span><span style=\"font-weight: 400;\">Dette muliggj\u00f8r en problemfri flyt av informasjon mellom salgs- og lageravdelinger. Dette sikrer at alle relevante ansatte har oppdatert informasjon om kundeadferd, preferanser, lagerbeholdning og ordrehistorikk, noe som gj\u00f8r det mulig for bedrifter \u00e5 tilby personlig kundeservice og optimalisere salgsprosesser.<\/span><\/p>\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-da8eb61d-bff0-4447-8ed6-8f4dda935ef2\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-da8eb61d-bff0-4447-8ed6-8f4dda935ef2\" class=\"hs-cta-node hs-cta-da8eb61d-bff0-4447-8ed6-8f4dda935ef2\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/20251362\/da8eb61d-bff0-4447-8ed6-8f4dda935ef2\"><img decoding=\"async\" id=\"hs-cta-img-da8eb61d-bff0-4447-8ed6-8f4dda935ef2\" class=\"hs-cta-img\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/20251362\/da8eb61d-bff0-4447-8ed6-8f4dda935ef2.png\" alt=\"Tilbake til ordboken\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(20251362, 'da8eb61d-bff0-4447-8ed6-8f4dda935ef2', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"content-type":"","inline_featured_image":false},"glossaries-cat":[280],"class_list":["post-23383","glossaries","type-glossaries","status-publish","hentry","glossaries-cat-c-no"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.0 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hva er et CRM-system? Bli klokere p\u00e5 begrepet med Rackbeat ordbok<\/title>\n<meta name=\"description\" content=\"CRM, eller Customer Relationship Management, er en strategi for \u00e5 h\u00e5ndtere alle bedriftens relasjoner og interaksjoner med n\u00e5v\u00e6rende og potensielle kunder.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rackbeat.com\/no\/glossaries\/crm-customer-relationship-management\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CRM (Customer Relationship Management)\" \/>\n<meta property=\"og:description\" content=\"CRM, eller Customer Relationship Management, er en strategi for \u00e5 h\u00e5ndtere alle bedriftens relasjoner og interaksjoner med n\u00e5v\u00e6rende og potensielle kunder.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rackbeat.com\/no\/glossaries\/crm-customer-relationship-management\/\" \/>\n<meta property=\"og:site_name\" content=\"Rackbeat\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-24T11:54:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/no-cache.hubspot.com\/cta\/default\/20251362\/da8eb61d-bff0-4447-8ed6-8f4dda935ef2.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/rackbeat.com\/no\/glossaries\/crm-customer-relationship-management\/\",\"url\":\"https:\/\/rackbeat.com\/no\/glossaries\/crm-customer-relationship-management\/\",\"name\":\"Hva er et CRM-system? Bli klokere p\u00e5 begrepet med Rackbeat ordbok\",\"isPartOf\":{\"@id\":\"https:\/\/rackbeat.com\/no\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/rackbeat.com\/no\/glossaries\/crm-customer-relationship-management\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/rackbeat.com\/no\/glossaries\/crm-customer-relationship-management\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/no-cache.hubspot.com\/cta\/default\/20251362\/da8eb61d-bff0-4447-8ed6-8f4dda935ef2.png\",\"datePublished\":\"2024-02-11T11:51:01+00:00\",\"dateModified\":\"2024-04-24T11:54:43+00:00\",\"description\":\"CRM, eller Customer Relationship Management, er en strategi for \u00e5 h\u00e5ndtere alle bedriftens relasjoner og interaksjoner med n\u00e5v\u00e6rende og potensielle kunder.\",\"breadcrumb\":{\"@id\":\"https:\/\/rackbeat.com\/no\/glossaries\/crm-customer-relationship-management\/#breadcrumb\"},\"inLanguage\":\"no\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/rackbeat.com\/no\/glossaries\/crm-customer-relationship-management\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"no\",\"@id\":\"https:\/\/rackbeat.com\/no\/glossaries\/crm-customer-relationship-management\/#primaryimage\",\"url\":\"https:\/\/no-cache.hubspot.com\/cta\/default\/20251362\/da8eb61d-bff0-4447-8ed6-8f4dda935ef2.png\",\"contentUrl\":\"https:\/\/no-cache.hubspot.com\/cta\/default\/20251362\/da8eb61d-bff0-4447-8ed6-8f4dda935ef2.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/rackbeat.com\/no\/glossaries\/crm-customer-relationship-management\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Forside\",\"item\":\"https:\/\/rackbeat.com\/no\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"CRM (Customer Relationship Management)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/rackbeat.com\/no\/#website\",\"url\":\"https:\/\/rackbeat.com\/no\/\",\"name\":\"Rackbeat\",\"description\":\"Effektiv lagerstyring\",\"publisher\":{\"@id\":\"https:\/\/rackbeat.com\/no\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/rackbeat.com\/no\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"no\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/rackbeat.com\/no\/#organization\",\"name\":\"Rackbeat\",\"url\":\"https:\/\/rackbeat.com\/no\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"no\",\"@id\":\"https:\/\/rackbeat.com\/no\/#\/schema\/logo\/image\/\",\"url\":\"\",\"contentUrl\":\"\",\"caption\":\"Rackbeat\"},\"image\":{\"@id\":\"https:\/\/rackbeat.com\/no\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Hva er et CRM-system? Bli klokere p\u00e5 begrepet med Rackbeat ordbok","description":"CRM, eller Customer Relationship Management, er en strategi for \u00e5 h\u00e5ndtere alle bedriftens relasjoner og interaksjoner med n\u00e5v\u00e6rende og potensielle kunder.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rackbeat.com\/no\/glossaries\/crm-customer-relationship-management\/","og_locale":"en_US","og_type":"article","og_title":"CRM (Customer Relationship Management)","og_description":"CRM, eller Customer Relationship Management, er en strategi for \u00e5 h\u00e5ndtere alle bedriftens relasjoner og interaksjoner med n\u00e5v\u00e6rende og potensielle kunder.","og_url":"https:\/\/rackbeat.com\/no\/glossaries\/crm-customer-relationship-management\/","og_site_name":"Rackbeat","article_modified_time":"2024-04-24T11:54:43+00:00","og_image":[{"url":"https:\/\/no-cache.hubspot.com\/cta\/default\/20251362\/da8eb61d-bff0-4447-8ed6-8f4dda935ef2.png","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/rackbeat.com\/no\/glossaries\/crm-customer-relationship-management\/","url":"https:\/\/rackbeat.com\/no\/glossaries\/crm-customer-relationship-management\/","name":"Hva er et CRM-system? Bli klokere p\u00e5 begrepet med Rackbeat ordbok","isPartOf":{"@id":"https:\/\/rackbeat.com\/no\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rackbeat.com\/no\/glossaries\/crm-customer-relationship-management\/#primaryimage"},"image":{"@id":"https:\/\/rackbeat.com\/no\/glossaries\/crm-customer-relationship-management\/#primaryimage"},"thumbnailUrl":"https:\/\/no-cache.hubspot.com\/cta\/default\/20251362\/da8eb61d-bff0-4447-8ed6-8f4dda935ef2.png","datePublished":"2024-02-11T11:51:01+00:00","dateModified":"2024-04-24T11:54:43+00:00","description":"CRM, eller Customer Relationship Management, er en strategi for \u00e5 h\u00e5ndtere alle bedriftens relasjoner og interaksjoner med n\u00e5v\u00e6rende og potensielle kunder.","breadcrumb":{"@id":"https:\/\/rackbeat.com\/no\/glossaries\/crm-customer-relationship-management\/#breadcrumb"},"inLanguage":"no","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rackbeat.com\/no\/glossaries\/crm-customer-relationship-management\/"]}]},{"@type":"ImageObject","inLanguage":"no","@id":"https:\/\/rackbeat.com\/no\/glossaries\/crm-customer-relationship-management\/#primaryimage","url":"https:\/\/no-cache.hubspot.com\/cta\/default\/20251362\/da8eb61d-bff0-4447-8ed6-8f4dda935ef2.png","contentUrl":"https:\/\/no-cache.hubspot.com\/cta\/default\/20251362\/da8eb61d-bff0-4447-8ed6-8f4dda935ef2.png"},{"@type":"BreadcrumbList","@id":"https:\/\/rackbeat.com\/no\/glossaries\/crm-customer-relationship-management\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Forside","item":"https:\/\/rackbeat.com\/no\/"},{"@type":"ListItem","position":2,"name":"CRM (Customer Relationship Management)"}]},{"@type":"WebSite","@id":"https:\/\/rackbeat.com\/no\/#website","url":"https:\/\/rackbeat.com\/no\/","name":"Rackbeat","description":"Effektiv lagerstyring","publisher":{"@id":"https:\/\/rackbeat.com\/no\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rackbeat.com\/no\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"no"},{"@type":"Organization","@id":"https:\/\/rackbeat.com\/no\/#organization","name":"Rackbeat","url":"https:\/\/rackbeat.com\/no\/","logo":{"@type":"ImageObject","inLanguage":"no","@id":"https:\/\/rackbeat.com\/no\/#\/schema\/logo\/image\/","url":"","contentUrl":"","caption":"Rackbeat"},"image":{"@id":"https:\/\/rackbeat.com\/no\/#\/schema\/logo\/image\/"}}]}},"ACF":{"small_description":"CRM, eller Customer Relationship Management, er en strategi for \u00e5 h\u00e5ndtere en organisasjons interaksjoner med n\u00e5v\u00e6rende og potensielle kunder. Det bruker dataanalyse om kundenes historikk med bedriften for \u00e5 forbedre forretningsrelasjoner, spesifikt fokusert p\u00e5 kundetilfredshet og -lojalitet, noe som til slutt bidrar til \u00f8kt salg og vekst.<br \/>\r\n"},"_links":{"self":[{"href":"https:\/\/rackbeat.com\/no\/wp-json\/wp\/v2\/glossaries\/23383","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rackbeat.com\/no\/wp-json\/wp\/v2\/glossaries"}],"about":[{"href":"https:\/\/rackbeat.com\/no\/wp-json\/wp\/v2\/types\/glossaries"}],"wp:attachment":[{"href":"https:\/\/rackbeat.com\/no\/wp-json\/wp\/v2\/media?parent=23383"}],"wp:term":[{"taxonomy":"glossaries-cat","embeddable":true,"href":"https:\/\/rackbeat.com\/no\/wp-json\/wp\/v2\/glossaries-cat?post=23383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}