{"id":35871,"date":"2025-12-19T11:52:44","date_gmt":"2025-12-19T09:52:44","guid":{"rendered":"https:\/\/rackbeat.com\/?p=35871"},"modified":"2025-12-19T11:53:23","modified_gmt":"2025-12-19T09:53:23","slug":"how-to-manage-inventory-when-you-have-both-a-webshop-and-a-physical-store","status":"publish","type":"post","link":"https:\/\/rackbeat.com\/en\/how-to-manage-inventory-when-you-have-both-a-webshop-and-a-physical-store\/","title":{"rendered":"How to Manage Inventory When You Have Both a Webshop and a Physical Store"},"content":{"rendered":"<p data-start=\"565\" data-end=\"767\">Running a combined webshop and physical store gives you more sales channels \u2013 but also more to keep track of. <a href=\"https:\/\/rackbeat.com\/en\/inventory-management\/\">Inventory management<\/a> can quickly become a challenge if your systems don\u2019t work together.<\/p>\n<p data-start=\"769\" data-end=\"952\">For many small retailers with a limited product range, inventory management isn\u2019t about complex processes. It\u2019s about visibility. And about avoiding mistakes that cost time and sales.<\/p>\n<p data-start=\"954\" data-end=\"1072\">In this guide, you\u2019ll learn how to manage your inventory efficiently when selling both online and in a physical store.<\/p>\n<h2 data-start=\"1079\" data-end=\"1136\"><\/h2>\n<h2 data-start=\"1079\" data-end=\"1136\"><strong>The Challenge of a Combined Webshop and Physical Store<\/strong><\/h2>\n<p data-start=\"1138\" data-end=\"1353\">When you run a combined webshop and physical store, you sell the same products across multiple channels at the same time. That places demands on your inventory management \u2013 even if your assortment is manageable.<\/p>\n<p data-start=\"1355\" data-end=\"1448\">If your webshop and store don\u2019t share the same inventory data, common problems quickly arise:<\/p>\n<ul data-start=\"1450\" data-end=\"1684\">\n<li data-start=\"1450\" data-end=\"1525\">\n<p data-start=\"1452\" data-end=\"1525\">Products are sold online even though they\u2019ve already been sold in-store<\/p>\n<\/li>\n<li data-start=\"1526\" data-end=\"1612\">\n<p data-start=\"1528\" data-end=\"1612\">You promise fast delivery, only to discover too late that the item is out of stock<\/p>\n<\/li>\n<li data-start=\"1613\" data-end=\"1684\">\n<p data-start=\"1615\" data-end=\"1684\">You spend unnecessary time on manual corrections and duplicate work<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1686\" data-end=\"1901\">For smaller retailers with limited inventory, the challenge is rarely the number of products. It\u2019s the lack of synchronisation between webshop and store. And the more manual the work, the greater the risk of errors.<\/p>\n<h2 data-start=\"1908\" data-end=\"1945\"><\/h2>\n<h2 data-start=\"1908\" data-end=\"1945\"><strong>One Inventory \u2013 Two Sales Channels<\/strong><\/h2>\n<p data-start=\"1947\" data-end=\"2045\">The most important principle of a combined webshop and physical store is actually very simple:<\/p>\n<p data-start=\"2047\" data-end=\"2081\">You need one shared inventory.<\/p>\n<p data-start=\"2083\" data-end=\"2291\">A shared inventory means that your webshop and store don\u2019t operate separately, but as one unified business. When a product is sold in-store, inventory is automatically updated in the webshop \u2013 and vice versa.<\/p>\n<p data-start=\"2293\" data-end=\"2304\">This means:<\/p>\n<ul data-start=\"2305\" data-end=\"2488\">\n<li data-start=\"2305\" data-end=\"2366\">\n<p data-start=\"2307\" data-end=\"2366\">The webshop and store draw from the same inventory levels<\/p>\n<\/li>\n<li data-start=\"2367\" data-end=\"2424\">\n<p data-start=\"2369\" data-end=\"2424\">Stock status is updated automatically with every sale<\/p>\n<\/li>\n<li data-start=\"2425\" data-end=\"2488\">\n<p data-start=\"2427\" data-end=\"2488\">You can always see how many items you actually have on hand<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2490\" data-end=\"2625\">With one central inventory, you avoid guesswork and uncertainty. You can sell with confidence \u2013 both online and in your physical store.<\/p>\n<h2 data-start=\"2632\" data-end=\"2678\"><\/h2>\n<h2 data-start=\"2632\" data-end=\"2678\"><strong>Keep It Simple \u2013 Also When Choosing Systems<\/strong><\/h2>\n<p data-start=\"2680\" data-end=\"2832\">Many small retailers choose systems that are far more advanced than their day-to-day operations require. Often, this creates more complexity than value.<\/p>\n<p data-start=\"2834\" data-end=\"2846\">If you have:<\/p>\n<ul data-start=\"2847\" data-end=\"2944\">\n<li data-start=\"2847\" data-end=\"2879\">\n<p data-start=\"2849\" data-end=\"2879\">A limited number of products<\/p>\n<\/li>\n<li data-start=\"2880\" data-end=\"2905\">\n<p data-start=\"2882\" data-end=\"2905\">Few storage locations<\/p>\n<\/li>\n<li data-start=\"2906\" data-end=\"2944\">\n<p data-start=\"2908\" data-end=\"2944\">A simple order and sales structure<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2946\" data-end=\"3080\">\u2026 you don\u2019t need a heavy and complex system. You need an <a href=\"https:\/\/rackbeat.com\/en\/\">inventory management system<\/a> that\u2019s easy to use and quick to get started with.<\/p>\n<p data-start=\"3082\" data-end=\"3106\">Your focus should be on:<\/p>\n<ul data-start=\"3107\" data-end=\"3217\">\n<li data-start=\"3107\" data-end=\"3138\">\n<p data-start=\"3109\" data-end=\"3138\">Automatic inventory updates<\/p>\n<\/li>\n<li data-start=\"3139\" data-end=\"3163\">\n<p data-start=\"3141\" data-end=\"3163\">Real-time visibility<\/p>\n<\/li>\n<li data-start=\"3164\" data-end=\"3217\">\n<p data-start=\"3166\" data-end=\"3217\">Easy integration with your webshop and POS system<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3219\" data-end=\"3302\">Not on features that require long training periods and are rarely used in practice.<\/p>\n<h2 data-start=\"3309\" data-end=\"3334\"><\/h2>\n<h2 data-start=\"3309\" data-end=\"3334\"><strong>Avoid Manual Processes<\/strong><\/h2>\n<p data-start=\"3336\" data-end=\"3529\"><a href=\"https:\/\/rackbeat.com\/en\/free-inventory-management-template-get-control-of-your-stock-in-excel\/\">Excel sheets<\/a>, manual stock counts, and loose notes can work in the beginning. But when you run a combined webshop and physical store, they quickly become a source of errors and wasted time.<\/p>\n<p data-start=\"3531\" data-end=\"3592\">Every time something is updated manually, the risk increases:<\/p>\n<ul data-start=\"3593\" data-end=\"3678\">\n<li data-start=\"3593\" data-end=\"3619\">\n<p data-start=\"3595\" data-end=\"3619\">Incorrect stock levels<\/p>\n<\/li>\n<li data-start=\"3620\" data-end=\"3639\">\n<p data-start=\"3622\" data-end=\"3639\">Missing updates<\/p>\n<\/li>\n<li data-start=\"3640\" data-end=\"3678\">\n<p data-start=\"3642\" data-end=\"3678\">Loss of overview in a busy workday<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3680\" data-end=\"3765\">Automation doesn\u2019t have to be complex to make a big difference. Simply ensuring that:<\/p>\n<ul data-start=\"3766\" data-end=\"3908\">\n<li data-start=\"3766\" data-end=\"3824\">\n<p data-start=\"3768\" data-end=\"3824\">Inventory is updated automatically when items are sold<\/p>\n<\/li>\n<li data-start=\"3825\" data-end=\"3856\">\n<p data-start=\"3827\" data-end=\"3856\">You avoid double data entry<\/p>\n<\/li>\n<li data-start=\"3857\" data-end=\"3908\">\n<p data-start=\"3859\" data-end=\"3908\">The system alerts you when stock is running low<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3910\" data-end=\"4007\">\u2026 can save you many hours of work each month and give you far greater confidence in your numbers.<\/p>\n<h2 data-start=\"4014\" data-end=\"4065\"><\/h2>\n<h2 data-start=\"4014\" data-end=\"4065\"><strong>Better Customer Experience \u2013 Online and In-Store<\/strong><\/h2>\n<p data-start=\"4067\" data-end=\"4188\">Good inventory management isn\u2019t just about internal processes. It also has a direct impact on your customers\u2019 experience.<\/p>\n<p data-start=\"4190\" data-end=\"4249\">When your inventory is up to date and managed in one place:<\/p>\n<ul data-start=\"4250\" data-end=\"4393\">\n<li data-start=\"4250\" data-end=\"4309\">\n<p data-start=\"4252\" data-end=\"4309\">Customers can trust that products are actually in stock<\/p>\n<\/li>\n<li data-start=\"4310\" data-end=\"4342\">\n<p data-start=\"4312\" data-end=\"4342\">Delivery times are realistic<\/p>\n<\/li>\n<li data-start=\"4343\" data-end=\"4393\">\n<p data-start=\"4345\" data-end=\"4393\">Store staff can give fast and accurate answers<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"4395\" data-end=\"4516\">This creates a more professional and consistent experience \u2013 whether the customer shops online or in your physical store.<\/p>\n<h2 data-start=\"4523\" data-end=\"4595\"><\/h2>\n<h2 data-start=\"4523\" data-end=\"4595\"><strong>More Control with WMS and Barcode Scanners \u2013 without Added Complexity<\/strong><\/h2>\n<p data-start=\"4597\" data-end=\"4828\">Even if you have a manageable inventory, a simple <a href=\"https:\/\/rackbeat.com\/en\/glossaries\/warehouse-management-system-wms\/\">WMS<\/a> (Warehouse Management System) and a <a href=\"https:\/\/rackbeat.com\/en\/handheld-scanner\/\">barcode scanner<\/a> can make a big difference in everyday operations \u2013 especially when running a combined webshop and physical store.<\/p>\n<p data-start=\"4830\" data-end=\"5011\">A WMS helps you track where your products are and what their status is in real time. When combined with a barcode scanner, many warehouse tasks become both faster and more accurate.<\/p>\n<p data-start=\"5013\" data-end=\"5036\">The benefits are clear:<\/p>\n<ul data-start=\"5037\" data-end=\"5210\">\n<li data-start=\"5037\" data-end=\"5080\">\n<p data-start=\"5039\" data-end=\"5080\">You minimise picking and packing errors<\/p>\n<\/li>\n<li data-start=\"5081\" data-end=\"5148\">\n<p data-start=\"5083\" data-end=\"5148\">Inventory is updated automatically when items are moved or sold<\/p>\n<\/li>\n<li data-start=\"5149\" data-end=\"5210\">\n<p data-start=\"5151\" data-end=\"5210\">Stock counts and inventory adjustments become much easier<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"5212\" data-end=\"5443\">With a barcode scanner, there\u2019s no need to write things down or enter data manually afterwards. You scan \u2013 and the system takes care of the rest. This saves time and reduces errors, even when multiple employees work with inventory.<\/p>\n<p data-start=\"5445\" data-end=\"5669\">For smaller retailers, WMS isn\u2019t about advanced logistics. It\u2019s about creating structure, gaining better visibility, and establishing consistent workflows \u2013 without making everyday operations more complicated than necessary.<\/p>\n<h2 data-start=\"5676\" data-end=\"5734\"><\/h2>\n<h2 data-start=\"5676\" data-end=\"5734\"><strong>Get Advice for Your Combined Webshop and Physical Store<\/strong><\/h2>\n<p data-start=\"5736\" data-end=\"5904\">Are you unsure how to best manage inventory when you have both a webshop and a physical store? Or would you like to know whether your current setup could be simplified?<\/p>\n<p data-start=\"5906\" data-end=\"6014\">You can always book a free, no-obligation online meeting with an advisor, where you\u2019ll look together at:<\/p>\n<ul data-start=\"6015\" data-end=\"6159\">\n<li data-start=\"6015\" data-end=\"6047\">\n<p data-start=\"6017\" data-end=\"6047\">Your current inventory setup<\/p>\n<\/li>\n<li data-start=\"6048\" data-end=\"6098\">\n<p data-start=\"6050\" data-end=\"6098\">How your webshop and store work together today<\/p>\n<\/li>\n<li data-start=\"6099\" data-end=\"6159\">\n<p data-start=\"6101\" data-end=\"6159\">Opportunities to gain better visibility with less effort<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"6161\" data-end=\"6274\">The meeting is short \u2013 and can help you understand whether there\u2019s room for improvement in your daily operations.<\/p>\n<p data-start=\"6276\" data-end=\"6337\">Book a free online meeting at a time that suits you:<\/p>\n<p><!-- Start of Meetings Embed Script --><\/p>\n<div class=\"meetings-iframe-container\" data-src=\"https:\/\/meetings.hubspot.com\/christian-mark\/rackbeat-sales-team-round-en?embed=true\"><\/div>\n<p><script type=\"text\/javascript\" src=\"https:\/\/static.hsappstatic.net\/MeetingsEmbed\/ex\/MeetingsEmbedCode.js\"><\/script><br \/>\n<!-- End of Meetings Embed Script --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Running a combined webshop and physical store gives you more sales channels \u2013 but also more to keep track of. Inventory management can quickly become a challenge if your systems don\u2019t work together. For many small retailers with a limited product range, inventory management isn\u2019t about complex processes. It\u2019s about visibility. And about avoiding mistakes [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":35867,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_metadesc":"Get control of inventory in a combined webshop and physical store. Learn how shared inventory, automation, and WMS create better visibility and fewer errors.","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[105],"tags":[],"class_list":["post-35871","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-webshop-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.0 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Manage Inventory When You Have Both a Webshop and a Physical Store | Rackbeat<\/title>\n<meta name=\"description\" content=\"Get control of inventory in a combined webshop and physical store. 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