{"id":11006,"date":"2023-01-06T15:13:44","date_gmt":"2023-01-06T14:13:44","guid":{"rendered":"https:\/\/rackbeat.com\/?post_type=case-stories&#038;p=11006"},"modified":"2023-10-09T07:41:56","modified_gmt":"2023-10-09T06:41:56","slug":"banana-cph","status":"publish","type":"case-stories","link":"https:\/\/rackbeat.com\/en\/case-stories\/banana-cph\/","title":{"rendered":"Banana CPH"},"content":{"rendered":"<h2>That Time Christian Slipped in a Hawaiian Banana Peel<\/h2>\n<p>It all started on a bike with a sustainable business idea in the luggage carrier for the owner of Banana CPH, Christian Cordius. He rode around with an ambition to adopt all the surplus bananas that the big supermarket chains didn\u2019t want to sell. Instead of letting them rot in those green garbage cans, Christian wanted to give the brown bananas a sweeter fate by transforming them into delicious ice creams and cakes. COO, Thomas Barton, describes the cyclical business initiative of Banana CPH like this:<\/p>\n<blockquote><p><strong>\u201cIn the beginning, we collected Irma\u2019s [a Danish supermarket] leftover bananas on a bike. Since then, we have picked up a lot more bananas &#8211; so we have a more structured way of doing business today. But we pick up COOP\u2019s [a Danish supermarket conglomerate] bananas and make a product out of them and sell them back to COOP.\u201d<\/strong><\/p><\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-10978\" src=\"https:\/\/rackbeat.com\/wp-content\/uploads\/2023\/01\/BananaFounders.png\" alt=\"The Banana founders.\" width=\"1136\" height=\"639\" srcset=\"https:\/\/rackbeat.com\/wp-content\/uploads\/2023\/01\/BananaFounders.png 1136w, https:\/\/rackbeat.com\/wp-content\/uploads\/2023\/01\/BananaFounders-300x169.png 300w, https:\/\/rackbeat.com\/wp-content\/uploads\/2023\/01\/BananaFounders-1024x576.png 1024w, https:\/\/rackbeat.com\/wp-content\/uploads\/2023\/01\/BananaFounders-768x432.png 768w\" sizes=\"auto, (max-width: 1136px) 100vw, 1136px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">But let\u2019s just take a few steps back in our story since it wasn\u2019t exactly after a trip to the local supermarket that the berry business idea was sown for Banana CPH.\u00a0<\/span><\/p>\n<p>Christian receives the banana revelation in the year 2017 when he leaves his winter coat on the plane from Denmark and he steps foot on Honolulu\u2019s palm-filled paradise in his slippers. Here, it isn\u2019t just the warm weather and the surfer-encrusted waves that make Christian see the light, as the idea that was to be his vocation is also planted on the dazzling beach.<\/p>\n<p>As he peels off the layer of one of the local, overripe bananas and sinks his teeth into the brown beauty, a brand new world of joy and depth of flavor fills his entire body. And not only that. The natives hand their sacred business model over to Christian, which consists of giving the unwanted fruits from retail the chance of a new life by turning them into luxurious deserts.<\/p>\n<p>All of a sudden, the ugly duckling no longer feels like a fairy tale.<\/p>\n<p>Now, Christian was ready to return home and harvest some sustainable seeds on Danish soil.<\/p>\n<h2>Something is Rotten in the State of Denmark<\/h2>\n<p>When Christian comes home he does a bit of research and discovers that the Danish banana industry is totally rotten. No less than 40,000 bananas are thrown out on a daily basis within the retail and restaurant business. Christian, therefore, feels that it is about time that someone peeled off the bananas and fills the containers of the Danes with sustainable ice cream. The plan is clear as day, as Thomas explains:<\/p>\n<blockquote><p><strong>\u201cOur overall goal is to save as many bananas from being thrown out as possible. Thus, we must make ourselves available to as many people as possible in order to put maximum focus on food waste.\u201d<br \/>\n<\/strong><\/p><\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-10987\" src=\"https:\/\/rackbeat.com\/wp-content\/uploads\/2023\/01\/AdobeStock_432068969.jpeg\" alt=\"Lovely mature bananas.\" width=\"2500\" height=\"1406\" srcset=\"https:\/\/rackbeat.com\/wp-content\/uploads\/2023\/01\/AdobeStock_432068969.jpeg 2500w, https:\/\/rackbeat.com\/wp-content\/uploads\/2023\/01\/AdobeStock_432068969-300x169.jpeg 300w, https:\/\/rackbeat.com\/wp-content\/uploads\/2023\/01\/AdobeStock_432068969-1024x576.jpeg 1024w, https:\/\/rackbeat.com\/wp-content\/uploads\/2023\/01\/AdobeStock_432068969-768x432.jpeg 768w, https:\/\/rackbeat.com\/wp-content\/uploads\/2023\/01\/AdobeStock_432068969-1536x864.jpeg 1536w, https:\/\/rackbeat.com\/wp-content\/uploads\/2023\/01\/AdobeStock_432068969-2048x1152.jpeg 2048w\" sizes=\"auto, (max-width: 2500px) 100vw, 2500px\" \/><br \/>\nChristian realizes that Banana CPH can reach the most desert-craving customers with his opulent, overripe and overlooked bananas by systematizing their order management with the purchase of an inventory management system.<\/p>\n<p>Unfortunately, it isn\u2019t easy to find a system that is ripe for you\u2026<\/p>\n<h2>Stuffed Excel Sheets, Not Enough Bananas<\/h2>\n<p>When you have the ambition to recycle as many bananas as humanly possible, your order flow has to run like the Nile. If the order management doesn\u2019t live up to the expectations, the bananas will end up as biofuel anyway. Therefore, Christian must find a system that can handle the logistics.<\/p>\n<p>Christian initially chooses e-conomic\u2019s inventory management system, which is very dependable in a lot of ways. However, whereas e-conomic\u2019s economical management allows you to walk on water, their order management system tends to make you drown in a lot of manual labor. Thomas explains how they are forced to manage their orders with assistance from Excel, which means they spend too much time on their keyboards typing away numbers and data:<\/p>\n<blockquote><p><strong>\u201cMost of our order management is conducted via Excel sheets. So we have to update the system manually, which isn\u2019t very efficient nor the most optimal way of doing things.\u201d<br \/>\n<\/strong><\/p><\/blockquote>\n<p>Furthermore, they tend to have minor issues connected to their inventory management, as they cannot always fill up their stock. Thus, they struggle to meet the demands of their customers:<\/p>\n<blockquote><p><strong><br \/>\n\u201cOn multiple occasions, we have run out of specific products because we don\u2019t have reliable tracking of what goes in and out of our inventory. When your order flow is handled manually human mistakes are bound to happen.\u201d<br \/>\n<\/strong><\/p><\/blockquote>\n<p>These mistakes have to be alleviated and Banana CPH must improve its order management if the good people behind the operations wish to expand their business. And that is precisely what happens when Thomas arrives on the Banana boat. Along with him, he brings the melody from a little bird he has heard sing about the wonders of Rackbeat.<\/p>\n<p>Now, it\u2019s finally time to do some serious banana peeling.<\/p>\n<h2>The Green Journey from Hawaii to Havnegade is Complete<\/h2>\n<p>Following a visit to Rackbeat\u2019s offices at the harbor in Havnegade, Thomas is able to grant Christian his second revelation near the blue waves. Thomas namely carries a lot of knowledge regarding the profession of order and inventory management. Thus, he quickly understands that Rackbeat will be of great help to Banana CPH:<\/p>\n<blockquote><p><strong>\u201cI have worked in the \u201csupply chain business\u201d for 14-15 years &#8211; so I have worked with many inventory solutions. Oftentimes, big corporations built these inventory management systems themselves. That is a doable solution; yet, it takes a ton of time and costs a lot of money. And we need something that is easy and quick to work with right now while still being flexible. Rackbeat is simply the perfect fit.\u201d<\/strong><\/p><\/blockquote>\n<p>Rackbeat has already helped grow the banana plants in a lot of ways, but Thomas especially stresses how fruitful the order management system has been for them:<\/p>\n<blockquote><p><strong>\u201cThe key function we need at the moment is the order management. Rackbeat gives us a much better overview than we have ever experienced in other systems. The order cycle is complete after very few steps. The burden of manual labor has lessened dramatically with Rackbeat.\u201d<br \/>\n<\/strong><\/p><\/blockquote>\n<p>Another groundbreaking thing for Banana CPH is that Rackbeat allows them to gather sales statistics, which helps them with their purchases. Thus, they no longer have the fear of wasting any bananas or failing to supply their customers with their delicious desserts:<\/p>\n<blockquote><p><strong>\u201cWe are able to track things now. That is so awesome. We couldn\u2019t do that before, but now we have data! This means we are having weekly sales meetings where we track 1:1 what happened to our products, orders and customers through the data we get from Rackbeat.\u201d<\/strong><\/p><\/blockquote>\n<p>Consequently, the sustainable dream from the sunny beaches of Hawaii is much closer to reality today. However, Thomas still sees potential for improving their business. Specifically, he hopes that Banana CPH can double its revenue in 2023 with the help from Rackbeat, as they, among other things, collaborate new functions and solutions:<\/p>\n<blockquote><p><strong>\u201cThe nice thing about Rackbeat is that they are open to developing new functions for the system. They want to improve their product by launching new features on the fly, and they take your suggestions into consideration. You are part of the process.\u201d<br \/>\n<\/strong><\/p><\/blockquote>\n<p>So, who knows? The banana cycle might come full circle one day when Thomas and Christian can send their bananas in Copenhagen back to the palm trees of the south. The root shoot has already been planted.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Want to Get a Grip on Your Order Management? Book a Free Rackbeat-demo and see how!<\/strong><\/h2>\n<p>Do you just need to optimize your order management to take your business to the next level &#8211; like Banana CPH?<\/p>\n<p>However, are you a little pressed for time in terms of having to learn a new system, integration and implementation?<\/p>\n<p>Then you just need to book a free Rackbeat-demo. Here, one of our finest inventory experts will guide you through the Rackbeat-system for approx. 45 minutes &#8211; solely based on your needs and business set-up.<\/p>\n<p>&nbsp;<\/p>\n\n\t\t<!--HubSpot Call-to-Action Code -->\n\t\t<span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-27be4fdd-8529-431d-9b4a-6a616edcbd27\">\n\t\t<span class=\"hs-cta-node hs-cta-27be4fdd-8529-431d-9b4a-6a616edcbd27\" id=\"27be4fdd-8529-431d-9b4a-6a616edcbd27\">\n\t\t<!--[if lte IE 8]>\n\t\t<div id=\"hs-cta-ie-element\"><\/div>\n\t\t<![endif]-->\n\t\t<a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/20251362\/27be4fdd-8529-431d-9b4a-6a616edcbd27\" >\n\t\t<img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-27be4fdd-8529-431d-9b4a-6a616edcbd27\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/20251362\/27be4fdd-8529-431d-9b4a-6a616edcbd27.png\"  alt=\"New call-to-action\"\/>\n\t\t<\/a>\n\t\t<\/span>\n\t\t<script charset=\"utf-8\" src=\"\/\/js.hubspot.com\/cta\/current.js\"><\/script>\n\t\t<script>\n\t\thbspt.cta.load(20251362, '27be4fdd-8529-431d-9b4a-6a616edcbd27', {});\n\t\t<\/script>\n\t\t<\/span>\n\t\t<!-- end HubSpot Call-to-Action Code -->\n\t\t\n","protected":false},"excerpt":{"rendered":"<p>Banana CPH takes the abandoned bananas from super markets, turn them into delicious ice creams and cakes and re-sell the product to the same super markets.<\/p>\n","protected":false},"featured_media":26459,"template":"","format":"standard","case_tag":[422,180],"class_list":["post-11006","case-stories","type-case-stories","status-publish","format-standard","has-post-thumbnail","hentry","case_tag-engroshandel-en","case_tag-wholesale"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.0 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Beautiful Bananas Mixed with Extraordinary Order Management<\/title>\n<meta name=\"description\" content=\"Read this wonderful 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